Compared to monetary incentives, gifts help employees feel more appreciated.Īccording to the Journal of Economic Psychology, it takes twice as much money to increase employee happiness at the same rate as a tangible gift. The Labor Department reported the number of American workers who voluntarily left jobs increased to 3.3 million in May 2018. Ken Bronfin Hearst Ventures, senior managing director and head of international investments, said, “It’s never been more important to retain exceptional talent, and, as employee demand for recognition grows, the market for the solution that Snappy provides is unprecedented,” he added “not only has Snappy identified an underserved market, but the accelerated growth of the company proves that when done correctly, employee appreciation and gifting is vital for companies.”. That kind of change in attitude toward your employer is only possible thanks to the use of this technology, which the Snappy team built over the last few years.” Buttress added. “We followed Snappy from its early days and were amazed by the consistent and positive feedback from employees once they got the gift from their employers. Snappy will use the capital to meet current clients’ incredible international and domestic demand, accelerate the product roadmap and expand its global footprint.Ĩ3North, a global venture capital firm, General Partner David Buttress said, “The value that Snappy creates within organizations excites us,” “By combining the traditional thoughtfulness of gifting with the choice and simplicity of a gift card, Snappy creates a simple, personalized solution, ensuring each team member feels appreciated and valued for their hard work while creating excitement and improving company culture,” he added. “We help managers reward and motivate their team members without settling for an impersonal and boring gift card,” Snappy CEO and Co-Founder Hani Goldstein said. Gifts are sent via email or text in a fun, innovative way and are sourced from leading brands and retailers, with prices ranging from $15 to more than $1,000. With record-low unemployment rates and high-growth companies putting company culture front and center, the competition to retain talented employees has created the need to invest in a program that recognizes their efforts like never before.
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